More keywords in less time
In my previous post I explained why keywords obtained by Wordtracker should be used as fast as possible. Today I’ll tell you how I learnt to use maximum number of keywords in less time.
Firstly let’s take a look at the simplified content generation process. It contains three critical steps:
- Keyword analysis
- Content writing
- Content indexing
All steps are time consuming. But you can reduce time dramatically if you know what can be thrown away.
Keyword analysis
Unused keywords
You can spend much time on keyword analysis. But more is not always better. Avoid unused keywords, because they are waste.
You know that keywords become obsolete very quickly. So why wait? Get rid of them. Instead of keeping unused keywords, give them to somebody who can use and ask for a backlink. You may sell them too.
I’d like to note that usually high competitive keywords remain unused. On my experience, if you have hundred keywords in a list, then more than a half of them will not be used at once. I know it’s difficult to resist the temptation to put them all in one post. But don’t push them. Otherwise unused keywords become extra keywords.
Extra keywords
For some of you this may seem strange, but extra keywords exist. If you usually write common blog post for about 250 words long, then it’s difficult to put more than 15-20 keywords into it. Use others in next post. Don’t spend time trying to push everything into one post.
Extra pricing
Also I don’t recommend you to spend time on analyzing CPC of each keyword from list even if you are planning to start your pay per click campaign. Remember that keywords obtained by Wordtracker may not be in the Google Keyword Tool. Wordtracker gets keywords from metacrawlers, rather than the search engines themselves. But it doesn’t mean that you should throw away any keyword. Low competitive keyword generates traffic even if its estimated CPC is $0.05.
Instead of estimating each keyword, give an overall niche estimate or calculate average CPC for keywords you want to use and get them done. Remember that your goal is to reduce content generation time.
Content writing
Drafts
Drafts are waste. It’s neither keyword nor content. You did keyword analysis and wrote a post, but content is not used. What if you have many drafts? Finish drafts one by one instead of collecting them. Do it as soon as possible, because content become obsolete. The longer post is in draft, the harder for you to finish it.
Give your friend drafts for review. Perhaps you’ll get valuable feedback and fresh ideas. It motivates to finish writing. This trick works for me, so it will work for you too.
If you used to work in batches then minimize batch size. Pair of posts is an excellent backup. You may follow your defined posting frequency without interruptions.
Mistakes
Readers don’t like mistakes and may leave your blog. That’s why it’s important to correct them.
I make a lot of mistakes, because English is not my native language. Sometimes I read my post several times and correct something again and again. This war is endless.
Short break is the best anti mistake technique after spell checker and review. I often put post aside for a while. After 2-3 hours I read it again carefully. There will be something to correct.
Indexing
Waiting
Waiting is waste. Don’t wait until content is indexed by Google. Let people know about it. This is the simplest trick that works.
Here are some tips:
- Ask someone for backlink.
- Ask your friends to visit your blog and read post.
- Create discussion in forum.
- Comment someone’s blog.
- Digg post.
