Free SEO tools

Must use

Google Analytics

Google Webmasters

SEO for Firefox plugin

Rank Checker

Keywords

Google Keyword Tool

Google Traffic Estimator

Wordtracker keyword suggestion tool

SEO Book Keyword Suggestion Tool

Digital Point keyword suggestion tool

Microsoft adCenter Labs / Keyword Forecast

Top searches

Google Zeitgeist

Google Trends

Backlink analyzers

PageRank Checker For Your Backlinks

SEO SpyGlass (Download)

Back Link Analyzer Link Popularity Software (Download)

Yahoo Site Explorer

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