From Zero To SEO

A few days ago I built some traffic from Stumbleupon and made some money. It was my first stumbler experience, but it was successful. This blog had 72 visits in one day.

Bounce rate was 35%. That’s pretty low for two months old blog. Average time on site was 1 minute 34 seconds and average number of pages viewed was 1.66.

My second blog had 138 visits. Blog’s niche is very popular. It’s no surprise to me that traffic was higher compared to From Zero To SEO.

Bounce rate was around 40% and average time on site was 56 seconds.

My friend who also became Stumbleupon user shared his blog statistics. Blog had 114 visits in 24 hours.

Average number of pages viewed was 1.76. Average time on site was 1 minute and 25 seconds. Bounce rate was approximately 40%.

Good results for Stumbleupon newbies!

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Everybody knows that URLs should be well optimized for search engines, but not everyone Blogger user knows how to do it. The common assumption that you should choose title very carefully since Blogger transforms title to slug when you click the “Publish Post” button, is wrong. Why should we think about title before slug is well optimized? Let’s find out how to apply the simplest technique that can improve blog’s ranking.

1. Analyze keywords using any research tool you like. Select the most relevant keywords for slug. Check word order and spelling. Keep in mind that slug can’t be changed.
2. Enter selected keywords in the title edit box. Blogger will use them for slug creation.
3. Open your text editor and write post title you like. Title and slug don’t have to be the same. Use as many keywords from slug as possible. Remember, title should be human readable. Do your best and optimize it for readers.
4. Write content and click the “Publish Post” button. Blogger will create slug from words you specified in title edit box. Exactly what you wanted.
5. Now go to editor and modify title. Just copy the title from text editor and click the “Publish Post” button again.

Don’t forget to follow the procedure every time you want different slug and title. Make it a habit and improve your blog’s ranking in the SERP.

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Today I’ll tell you how to improve your Blogger blog’s ranking in the SERP. This trick is already known to SEO experts, but many bloggers unaware of it. If you don’t believe me, go to Blogcatalog or Technorati after reading this post and analyze dozen of Blogger blogs. You will see that trick is unknown.

I started my new Blogger blog recently, because I couldn’t resist temptation to check how keywords obtained by Wordtracker generate traffic. One day I was checking Google index and suddenly realized that I made a mistake. I didn’t change Blogger’s default title format [Blog name]: [Post name].

This format stops your blog from ranking high on search engine. The most important relevant keywords should be near the beginning of the title. This is well known rule of the search engine optimization.

You can check this post title format. It’s well optimized – post’s title goes first, then blog’s title. To make the same format, follow this instruction and improve your blog’s ranking in Google.

Login to Blogger dashboard. Open Layout tab and click Edit HTML button. Find the following string in the code:

<title><data:blog.pageTitle/></title>

Replace it with:

<b:if cond=’data:blog.pageType == &quot;item&quot;’>

<title><data:blog.pageName/> | <data:blog.title/></title>

<b:else/>

<title><data:blog.pageTitle/></title>

</b:if>

Click Save Template button and check titles in browser. Now titles are the same as Wordpress bloggers have [Post name] | [Blog name].

You can optimize archive titles, if you put Blog Archive gadget on your blog. When you click month in archive, page title will have the following format [Month Year] | [Blog name].

<b:if cond=’data:blog.pageType == &quot;item&quot;’>

<title><data:blog.pageName/> | <data:blog.title/></title>

<b:else/>

<b:if cond=’data:blog.pageType == &quot;archive&quot;’>

<title><data:blog.pageName/> | <data:blog.title/></title>

<b:else/>

<title><data:blog.pageTitle/></title>

</b:if>

</b:if>

Don’t forget that old titles will appear in index until Google changes them.

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