Posts categorized “Content”.

Why unique content is a key

This was tough SEO week. I’ve improved my second blog’s ranking in Google by writing unique content. The reason was bad ranking in the SERP, much lower than top 100.

Firstly I couldn’t realize what I did wrong. I wrote many pages containing lots of target keywords. I optimized content for search engines and I got some dofollow links with good anchors. But nothing happened. The reason is duplicated content.

In fact, content is unique, but is based on existing articles. I made necessary corrections and put low competitive keywords. But now I see that it’s not enough.

I’ve stopped bothering about keywords and created few unique pages. And I succeeded. Unique content brings traffic. Also some low competitive keywords appeared in the SERP in top 50. Now I’m following the 2:1 writing scheme. Two posts with unique niche content per one rewritten post with low competitive keywords. It works just fine, but I’m going to switch to the 1:1 scheme soon. Of course, I will inform you about results.

If you have any suggestions about mixing rewritten content with unique content, please comment. I appreciate it very much.

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