Today I’ll tell you how to improve your Blogger blog’s ranking in the SERP. This trick is already known to SEO experts, but many bloggers unaware of it. If you don’t believe me, go to Blogcatalog or Technorati after reading this post and analyze dozen of Blogger blogs. You will see that trick is unknown.
I started my new Blogger blog recently, because I couldn’t resist temptation to check how keywords obtained by Wordtracker generate traffic. One day I was checking Google index and suddenly realized that I made a mistake. I didn’t change Blogger’s default title format [Blog name]: [Post name].
This format stops your blog from ranking high on search engine. The most important relevant keywords should be near the beginning of the title. This is well known rule of the search engine optimization.
You can check this post title format. It’s well optimized – post’s title goes first, then blog’s title. To make the same format, follow this instruction and improve your blog’s ranking in Google.
Login to Blogger dashboard. Open Layout tab and click Edit HTML button. Find the following string in the code:
<title><data:blog.pageTitle/></title>
Replace it with:
<b:if cond=’data:blog.pageType == "item"’>
<title><data:blog.pageName/> | <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>
Click Save Template button and check titles in browser. Now titles are the same as Wordpress bloggers have [Post name] | [Blog name].
You can optimize archive titles, if you put Blog Archive gadget on your blog. When you click month in archive, page title will have the following format [Month Year] | [Blog name].
<b:if cond=’data:blog.pageType == "item"’>
<title><data:blog.pageName/> | <data:blog.title/></title>
<b:else/>
<b:if cond=’data:blog.pageType == "archive"’>
<title><data:blog.pageName/> | <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>
</b:if>
Don’t forget that old titles will appear in index until Google changes them.
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