With the global economy still languishing in recession, conventional wisdom would declare this an absurd time to try and launch a new business onto the world stage. In reality, though, the economic crisis has actually created numerous opportunities for savvy entrepreneurs with specialist, money-saving products or services, especially those who are looking to tackle emerging markets (such as the BRIC countries – Brazil, Russia, India and China) and who know how to do it with minimal risk and outlay.
The internet is the key to turning your bedroom business into a booming multinational corporation; consider that there are 1.8 billion web users online, of which 78% are not native-English speakers (internetworldstats.com). That’s a huge market waiting to be tapped, if you know how to use the web to your advantage.
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